According to a survey conducted by the company titled, "SMB Domain Choices Study", some 60 percent of business owners sought no second opinion before making a selection and 57 percent did not consider options such as .biz or .net at all. The survey also showed that most business owners recognized that their domain name could have a lasting effect on their business, with 37 percent of businesses believing that their revenue would improve as a direct result of having a better Web address.

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