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“The Sinatra Test” is a term coined by brothers Chip and Dan Heath, authors of the best seller “Made to Stick: Why Some Ideas Survive and Others Die (http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=pd_bbs_1?ie=UTF8 s=books qid=1207929854 sr=8-1) “.From the book, page 151: In Frank Sinatra’s classic “New York, New York,” he sings about starting a new life in New York City, and the chorus declares, “If I can make it there, I can make it anywhere.” This is what is called the ‘Sinatra Test’ - an idea when one example alone is enough to establish creditability in a given domain. For instance, if you’ve got the security contract for Fort Knox, you’re in the running for any security contract (even if you have no other clients). If you catered a White House function, you can compete for any catering contract. It’s the Sinatra Test: if you can make it there, you can make it anywhere.
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