The following is a research method we have been doing since early 2000, follow the money (http://abayomibalogun.com/general/list-of-30-highest-paid-keywords-in-adsense-for-2008/). What I mean by that is your first step, instead of go on a gut instinct or follow trends, would be to identify expensive keywords on search engines (http://directnavigation.com/DirectNavigation.com/Blog/Entries/2008/6/3_%E2%80%9CConference_Calling_Companies%E2%80%9D_term_costs_%2451.66_Per_Click_on_Google.html), keywords such as “conference calling companies” ($51.66), “purchase structured settlements” ($51.48), “home owner secured loan” ($50.36), etc.

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