If you knew users are searching for you, should you make an effort to help them find you?

It just occur to me we’re light years away from mainstream to remotely get internet traffic. I wrote few times in the past about how we think, from generic terms to specifics (http://www.conceptualist.com/2007/03/02/search-volume-or-search-value/) .

Few minutes ago I visited again Google and typed a number of generic/descriptive terms, terms which apply to many companies. Let’s take few for example here:

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